General

General snus has been a hallmark of Swedish snus craftsmanship since 1866. As one of the most iconic and enduring brands, General is renowned for its perfect balance of saltiness, spice, and rich tobacco flavor. Created by Johan A. Boman, the brand set out to deliver a snus that exemplifies quality and sophistication, a legacy it continues to uphold.

With formats ranging from loose snus to portioned varieties, General caters to both traditional snus enthusiasts and modern users seeking convenience. Explore General’s broad selection and discover why it remains a top choice for discerning snus users across the globe.

Few brands embody the heritage of Swedish snus as completely as General. Each can is a testament to over 150 years of experience and dedication to quality. From its classic tobacco-forward profile to its innovative portion options, General offers something for every preference.

Key highlights of General snus:

  • Historical excellence: With a history dating back to 1866, General is one of the oldest and most respected names in snus.
  • Unmatched flavor profile: A signature blend of spicy, salty, and slightly sweet notes, paired with premium tobacco for a balanced experience.
  • Variety of formats: Whether you prefer the hands-on approach of loose snus or the practicality of portioned snus, General has you covered.
  • Trusted quality: As part of the Swedish Match family, General ensures every can meets the highest standards of quality and satisfaction.

Discover the rich tradition of General snus today and enjoy fast EU delivery from Snuskompagniet.